Revision mammoplasty or breast revision after failed or botched previous aesthetic or plastic surgery is not only very difficult and hazardous technically, it is sometimes ingrate and unpredictable, leading to poor or mediocre results requiring a secondary revision procedure; this is due to the fact the tissues are in many cases damaged, the biological response and the healing behavior is not favorable or just the nature of the tissues suffers from surgical fatigue caused by thinning, atrophy, poor vascularity or ischemia, inability to cope properly with implants and other issues precluding the chain of events evolve as planned or wished; this case is the archetypical example of all the former and an explanation why few surgeons feel comfortable or have skills full of resources to comply the requirements of cases following an unfavorable course in revision breast surgery, like happened to this patient; associated to a change of mind in her goals midway the repairing process.
Let's begin explaining the original situation, a catastrophic result arisen after a botched surgery done elsewhere to a patient born with severely tuberous or tubular breasts, very slim, actually skinny due to her passion for practicing intensively sports, to whom no tuberous breast correction was applied thus leaving intact the conical shape and the enlarged and herniated areolas; furthermore the submammary crease, typically too high in tuberous breasts, was not lowered as it is mandatory in all such cases, leading to eccentric implants riding too high in patients chest, nipples gazing down and a waterfall effect of the breast mounds; additionally the implants had been placed totally under the muscle of the pectoralis, something against all principles of good practices in breast implants surgery, which lead, actually always does, to a muscle flex deformity also called animation deformity or elevator breasts, forming a grotesque deformity visible in the images by contracting the pectoralis muscle.
The patient's frame was very slim and skinny, being such features an augmented risk factor in every breast surgery, much more in revision mammoplasties like this one; she did not seek or request a major increase in volume, opting for similar breast size but using anatomical shaped implants unlike the round or spherical she was carrier of.
The surgical plan included areolar reduction to downsize its perimeter and flatten it in, tuberous breast correction with plasties, total capsulectomy and removal of the obsolete implants from underneath the muscle and building a subfascial plane pocket to insert the new anatomical contour implants, associated with a well calculated lowering of the submammary crease; a multipoint capsulorrhaphy had to be applied to close and reduce the prosthetic pocket which exceeded the outer end of the left breast, also called side boob deformity, and on the inner quadrants of the right breast, since there was certain symmastia; complementarily the inner quadrants of the left breast and the outer side of the right one had to be expanded, plus the submammary crease lowered, all that to achieve centricity of the implants according to the nipple areola complex.
This procedure turned out very successful initially, in spite of its difficulty and the awful condition of the tissues; however shortly after the breasts initiated a partially unfavorable course of evolution which, once stabilized, still provided an awesome improvement and nicely shaped breasts, but not the most optimal result possible due to two issues arisen; firstly the right breast evolved to a slight bottoming out effect migrating inferiorly and medially to a certain eccentricity from the ideal according to the nipple areola complex, due to the flaccidity and the poor healing properties over the implant which failed to form strong adhesion to the ribcage, aggravated by the weak and thin skin support under the prosthesis; to the contrary, the left breast experienced a kind of partial capsular contracture and pinching of the lower and outer quadrants, forcing its migration superiorly and medially, leaving the inferolateral quadrant totally empty.
The situation was way better then the disastrous initial situation, actually was an optimal result but neither an perfect one; in these borderline scenarios it will always depend on patient's perfectionism and goals if a new revisional intervention should be done or not, given the breasts looked nice and significantly improved; of course, a new intervention is feasible and judicious only if the surgeon is able to deal with it at very high technical performance.
This patient had high expectations, realistic but perfectionist, and the surgeon felt totally capable and comfortable to meet her goals, so a new revision mammoplasty was planned; additionally she began to change her mind, expressing her wish to go this time for a very large breast volume and, instead of anatomical and aware of the fake look she'd get with them, getting round or spherical shaped profile implants, perfectly warned of the ball effect they entail.
A new revision procedure was scheduled to redefine the subfascial pocket to the width and base of the new implants of significantly larger volume, applying a new set of pocket closures by means of capsulorrhaphy and also expansions so that the centricity of the nipple areola complex is achieved at the very right peak of the prosthetic mound or maximum projection point; the areolas were also revised.
Finally and after two extremely difficult surgeries the patient has achieved the goals she sought, is happy with the size and shape of the breasts and all the initial issues have been totally eradicated; however many patients might have well preferred anatomical shaped implants, especially if they are slim or seeking large volumes, to achieve a more natural looking result and better upper pole fullness exempt of hollow areas and steps.
This case is a lesson to those surgeons and patients who are prone to trivialize revision surgeries of the breast; revision mammoplasties may be unrewarding the first attempt, but if the patient is really motivated, the surgeon skilled enough and both stubborn and perfectionists, a very successful and happy outcome is possible.
Note: the patient underwent two revisional procedures, therefore the images are sorted first in order as before and after of the first breast revision, comparing the initial catastrophic result, including some images contracting the pectoralis to show the animation deformity, with the outcome of the first attempt of repair; the second in timely order are the before and after images comparing the situation previous to the second revisional procedure and the very final result; the third series of images compares the catastrophic initial before and the latest and best outcome obtained after both revision mammoplasties.
PRODUCT PURCHASE | STANDARD QUOTATION | COMBO SPECIAL APPLIED | DISCOUNT % | DISCOUNT € | FINAL QUOTATION |
---|---|---|---|---|---|
Breast implants round 4G | 4.392,30€ | Breast Implants | 20% | -878,46€ | 3.513,84€ |
Breast revision long | 6.146,00€ | Breast Implants | 20% | -1.229,20€ | 4.916,80€ |
TOTAL | 10.538,30€ | 20,00% | -2.107,66€ | 8.430,64€ |
Due to the competitiveness scenario of the markets most plastic surgery clinics and plastic surgeons feel forced to invest large sums of money into advertising and marketing campaigns; this non medical additional cost is always and necessarily charged on top of the final price paid by patients, leading thus to an overprice of surgeries and treatments. No one patient wishes to bear that financial burden embedded in the surgical costs, furthermore neither surgeons nor clinics are happy to increase their retail prices and penalize their customers with costs not bringing any kind of special medical benefit, safety enhancements or results improvement; the promotion budget aims only to disseminate the public knowledge of a services provider and raise the awareness about its presence to potential customers, but not to make the service or the product a better one.
Seems like this model is a no-way-out labyrinth from which no one can be freed, furthermore it is such a tempting, easy and hassle-free way that actually most patients and plastic surgery providers are locked into it, happily or with resignation, paying a high price due to being non collaborative; however there is an ideal alternative, based on keeping up a good hard work based on a strive for providing quality service and achieving patients' satisfaction, which necessarily requires the decided support of the clients and somehow their involvement in such virtuous business model grounded on top-notch results
When plastic surgery providers and patients do actively engage into a collaborative economy scenario a win-win basis is set for their relationship, since the clinics and surgeons obtain the best promotion ever possible with no budget for marketing investment and the patients get in return rid of any additional and unnecessary costs; such a price reduction does not represent any loss in the quality of the treatment they are receiving, furthermore this saving achieved will actually reward customers with a reinforced confidence and guarantee the service providers will strive to perform the best job possible and obtain results second to none.
It is not a paradox or contradiction; under a collaborative economy umbrella plastic surgery patients enjoy a greater plus of confidence that clinics and surgeons will do their very best and beyond to satisfy their customers, in spite the price is lower than in marketing-based non collaborative models; plastic surgery providers who found their business sustainability on the pillars of exclusively or mainly incremental budget investment in ongoing promotion campaigns do have little incentive in achieving first-class results and the best patient experiences, since their business model is not based on returning patients after word-of-mouth dissemination of their reputation but on the attraction of cold clients with sophisticated advertising methods of higher or lesser moral acceptability, attracting customers as parachutists randomly landing on unknown land, which is a perverse business model frequently leading to an unavoidable degradation of safety and results quality besides an uncontrollable increase in costs and prices; this marketing-based model creates no incentives to keep up the good work and pushes the prices higher on and on due to require increasing promotional investments.
On the other side, which is definitely our side, clinics and surgeons who rely solely or mostly their existence and survival in the competitive plastic surgery market enjoying the widespread of their excellence extended by their own patients results and satisfaction, like a mill driven by the winds of prestige, have the strongest ever incentive to be the best service providers around, sourced from the support of happy clients and their operated cases as proof of their excellent jobs; needless to say such supporters, the patients, have to enjoy a share of this benefit so that the incentive is reciprocal; under this scenario clinics and surgeons strive to provide the best service and accordingly patients release and transfer in a fair exchange the materials and tools required to build a marketing-budget-free and virtuous business model which creates the perfect incentives to build the best sponsorship-free reputation, based on the grounds of medical quality thus allowing prices control within affordability thanks to the minimal cost of its maintenance.
This is the deal; patients give in our favor the release and transfer of the intellectual property, the rights of image, the medical records and the personal data of their cases for scientific dissemination, medical teaching, public communication, commercial promotion, advertising marketing, commercial exploitation and disclosure in general, and they receive in exchange a compensating remuneration of a -20% discount from the standard price list for our treatments, as it is publicly visible by default in all the prices and quotations on our website.
As can be observed our visible prices are highly competitive if compared with other plastic surgery providers, actually the difference is approximately a -20% from the average price of each particular treatment in other clinics and surgeons from similar economical areas and countries of comparable development; this is not due to any quality or safety downgrading but to our collaborative business model; in other words, the budget which theoretically should be invested in marketing and promotion campaigns is discounted from the retail prices and, unlike other plastic surgery providers, is not wasted into pointless advertising to patients which entails no kind of added value for them; such campaigns are replaced with our superb results publicized thanks our patients support by letting us use their cases' Before & After and Intraoperative & Technical images and medical details; this explains that price gap between us and other clinics and surgeons.
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